Rethinking the supply chain strategy of a Latin-American SME

Authors

  • Bruno Castro CINOI, Universidad de Montevideo, Uruguay
  • Martín Tanco CINOI, Universidad de Montevideo, Uruguay https://orcid.org/0000-0002-2252-1742
  • R. Pérez-Franco Centre for Supply Chain and Logistics, Deakin University, Autralia
  • D. Castelli CINOI, Universidad de Montevideo, Uruguay
  • V. Fernández CINOI, Universidad de Montevideo, Uruguay
  • J. Teles CINOI, Universidad de Montevideo, Uruguay
  • Matías Escuder CINOI, Universidad de Montevideo, Uruguay

Keywords:

Supply Chain Strategy, CSAR, Uruguay, SME, Latin America

Abstract

This work shows the process of capturing, evaluating and improving the Supply Chain Strategy (SCS) of a Uruguayan SME, with all the difficulties and particularities that involves in comparison to similar projects performed in larger companies. This project applied a variation of the Conceptual System Assessment and Reformulation (CSAR) methodology to a medium size company, leading to improvements to the company. The mentioned company works on the cleaning product market with a geographical scope that includes all the national territory, with products of its own and of international partners interested in reaching the Uruguayan market in a cost-effective way. This case study also presents the application of the methodology on a company that was undergoing a change of mid-term strategy, leading to dynamic challenges when trying to capture their SCS.

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References

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Published

2018-12-03

How to Cite

[1]
B. Castro, “Rethinking the supply chain strategy of a Latin-American SME”, Memoria investig. ing. (Facultad Ing., Univ. Montev.), no. 16, pp. 109–115, Dec. 2018.

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